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Added value: The differences that count

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Author(s): Dominique Bouchet

Journal: Language at Work : Bridging Theory and Practice
ISSN 1902-0465

Volume: 2;
Issue: 3;
Date: 2012;
Original page

ABSTRACT
Clinging to a simplistic conceptualization of the concept of added value might impair our capability to develop insights to what really matters today when companies seek to make differences within the global market. Today it is more necessary than ever to take into account the importance of language and culture as competitive factors.
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