Academic Journals Database
Disseminating quality controlled scientific knowledge

ADOPTION OF E-BANKING IN ROMANIA: AN EXPLORATORY STUDY

ADD TO MY LIST
 
Author(s): Rosu Anca Maria

Journal: Annals of the University of Oradea : Economic Science
ISSN 1222-569X

Volume: 1;
Issue: 2;
Start page: 785;
Date: 2011;
VIEW PDF   PDF DOWNLOAD PDF   Download PDF Original page

Keywords: E-banking | customer adoption | banking channels | Romania

ABSTRACT
E-banking, or banking via the Internet, is revolutionising the business, having multiple benefits both for the financial institutions and for clients. E-bankers offer better customer service, creating opportunities for customers and providing added value. They treat customers as individuals, making masss customisation possible and creating customer loyalty. E-banking is an opportunity for banks to leverage their strenghts and create a totally new banking experience. The present paper investigates and analyses the adoption and evolution of electronic banking in Romania, and the appropriate strategies for development of online banking services in the Romanian context.
Why do you need a reservation system?      Affiliate Program