Author(s): Adeel Bari | Rana Zamin Abbas
Journal: Australian Journal of Business and Management Research
ISSN 1839-0846
Volume: 1;
Issue: 6;
Start page: 152;
Date: 2011;
VIEW PDF
DOWNLOAD PDF 
Original page
Keywords: Advertisement | Islamic Business ethics | Quran | Hadith
ABSTRACT
Contemporary advertisement practices have created many social and ethical problems due to their materialistic focus. The effect of these problems can also be seen in many Muslim countries including Pakistan in terms of diversion from their cultural and religious values. This paper attempts to integrate the Islamic business ethics in contemporary advertisement practices to find the solution of the ethical dilemma which is created by these materialistic advertisement practices. The focus of Islamic way of business is not just to earn profit but to serve the society. The human welfare is the gist of Islamic business ethics. This paper attempts to evaluate advertisement in terms of Quran and Hadiths of the Holy Prophet (PBUM) and discuss unethical aspects of the contemporary advertisement practices.
Journal: Australian Journal of Business and Management Research
ISSN 1839-0846
Volume: 1;
Issue: 6;
Start page: 152;
Date: 2011;
VIEW PDF
DOWNLOAD PDF Original pageKeywords: Advertisement | Islamic Business ethics | Quran | Hadith
ABSTRACT
Contemporary advertisement practices have created many social and ethical problems due to their materialistic focus. The effect of these problems can also be seen in many Muslim countries including Pakistan in terms of diversion from their cultural and religious values. This paper attempts to integrate the Islamic business ethics in contemporary advertisement practices to find the solution of the ethical dilemma which is created by these materialistic advertisement practices. The focus of Islamic way of business is not just to earn profit but to serve the society. The human welfare is the gist of Islamic business ethics. This paper attempts to evaluate advertisement in terms of Quran and Hadiths of the Holy Prophet (PBUM) and discuss unethical aspects of the contemporary advertisement practices.
