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Análise sobre a Dimensão Oferta no Contexto Inovação dentro do Setor de Estruturas Pré-moldadas na Grande Natal

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Author(s): Marcela C. Campos Capeleiro | Richard Medeiros de Araújo

Journal: Reunir : Revista de Administração, Contabilidade e Sustentabilidade
ISSN 2237-3667

Volume: 3;
Issue: Nº 2;
Start page: 39;
Date: 2013;
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Keywords: Innovation. Offer. Precast structures. Innovation Radar.

ABSTRACT
This paper aims to investigate, through a qualitative approach, the innovation practices of micro and small enterprises in precast structures in the region of Natal, RN, using the conceptual dimension of Radar Innovation applied to these companies. Through these dimensions evaluated the degree of innovation of enterprises. Among the ten dimensions broached by radar, there is offer dimension, which refers to the innovation of products offered by the company to the market. For elaboration of the analysis, was previously developed a theoretical discussion of the concepts of innovation, sustainability and the current national scenario sector precast structures. Next was achieved a research exploratory qualitative with four companies of segment, that are served by the program Agentes Locais de Inovação of Rio Grande do Norte. With the application of the research was possible to see that there is a broad field of innovation can be worked in these firms, given that it was observed that they do not have a culture of innovation, innovate only by necessity. Also noticed was the gap between higher education institutions and private companies. We conclude that entrepreneurs possess broad concepts about innovation, which facilitates the stimulation of innovation culture, whether by government, educational institutions or private companies
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