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Analysis of the application of the concept of corporate social responsibility in local businesses

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Author(s): Milenko Ćeha

Journal: Singidunum Journal of Applied Sciences
ISSN 2217-8090

Volume: 10;
Issue: 1;
Start page: 1;
Date: 2013;
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Keywords: corporate social responsibility | business excellence | competitiveness | quality | business

ABSTRACT
Modern society demands responsibility and contribution from its members. Social responsibility in business is related to the obligation of companies and other business organizations to increase their positive influence and reduce their negative influence on society. Corporate social responsibility represents a voluntary commitment on the part of an organization and its decision to choose and apply the appropriate business practices that contribute to the community. Nowadays, the concept of corporate social responsibility is standardized and represents an integral part of integrated management systems. The concept of corporate social responsibility in the domestic market has been applied in practice since the beginning of the process of economic transition, mostly in companies that are privatized by foreign capital. This study presents a model for the improvement of corporate social responsibility (CSR) in local business organizations, as a result of investigations related to the attitudes of managers in domestic companies regarding the question of corporate social responsibility.
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