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Analysis of modern sports marketing of post-Olympic era

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Author(s): HUI WANG

Journal: Journal of Human Sport and Exercise
ISSN 1988-5202

Volume: 6;
Issue: 2;
Start page: 378;
Date: 2011;
Original page

Keywords: POST-OLYMPIC ERA | MODERN | SPORTS | MARKETING

ABSTRACT
There is a long history for sports as a marketing vehicle. With enormous business opportunities and expanding market, Chinese enterprises, large and small, are taking advantages of "in-depth marketing" to build their brand names with all their resources and promote sustained development of modern sports marketing.
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