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Analytic aspects of marketing potential in the theory of the competitiveness of the enterprise

Author(s): Andrushkiv, Bohdan Mykolayovych | Bytsyura, Leonid Oleksiyovych

Journal: Socìalʹno-ekonomìčnì Problemì ì Deržava
ISSN 2223-3822

Volume: 4;
Issue: 1;
Date: 2011;
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Keywords: elements of potential | marketing potential competitive position

In the article suggests a new approach of elements of enterprises potential. It is the synthesis of existing methods of the estimation. The aim of the estimation of small enterprises marketing potential is realized for intensification of its competitive position at the market.
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