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Application of Analytics in Business Strategy

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Author(s): Koo Ping Shung | Murphy Choy Junyu

Journal: Business Intelligence Journal
ISSN 1918-2325

Volume: 5;
Issue: 1;
Start page: 190;
Date: 2012;
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Keywords: Strategic Planning | Strategic Execution | Sun Tzu Art of War | Management

ABSTRACT
In the most well-known ancient treatise of war, Sun Tzu Art of War, the following quote was made by Sun Tzu, He who knows his enemy and himself well will not be defeated easily. He who knows himself but not his enemy will have an even chance of victory. He who does not know himself and his enemy is bound to suffer defeat in all battles. (Sun Tzu Art of War, Chapter 3) In most of the papers written on analytics, they are mostly focus on certain operations or functions of the business. The current literature lacks the discussion of analytics on the strategic planning and execution. As such in this paper we are going to discuss more about using analytics where possible to improve upon the strategy planning and execution. This paper will at times use quotes from Sun Tzu Art of War as support for analytics application in strategic planning and execution.
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