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Application of methods spam and doorway in the promotion of the product on the internet

Author(s): Oksentyuk, Roman Andriyovych

Journal: Socìalʹno-ekonomìčnì Problemì ì Deržava
ISSN 2223-3822

Start page: 234;
Date: 2012;
Original page

Keywords: spam | doorway | promotion | internet marketing | guestbook | blog | e-mail | search engine ban

Internet marketing gaining independence by providing opportunities to promote any product in the short term. The purpose of this article is to outline such modern methods of internet marketing as spam and doorway, which must be considered in the planning and implementation process of product promotion, the definition of the necessary methods of online marketing and their application. Displaying a form of spam and the principle of the method doorway, which must be considered when forming a strategy to promote the product on the Internet. Reveals the problem to be solved at each stage of preparation campaign and choosing methods of online marketing. The result of the research is an example of data "black" methods of optimization and promotion. Analyzed that in these conditions the Internet provides a wealth of opportunities to develop existing marketing communications, providing powerful feedback of the manufacturer and the consumer. The global network allows negate the problem of long distances and significantly reduce the financial costs of providing communications.
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