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Appraisal of China’s Urban Underground Shopping Malls Based on Data Envelopment Analysis Model

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Author(s): Ronghua YU | Quanyi YE

Journal: International Business and Management
ISSN 1923-841X

Volume: 3;
Issue: 2;
Start page: 141;
Date: 2011;
Original page

Keywords: Underground shopping malls | Data envelopment analysis | Present status | China

ABSTRACT
Along with the process of large scale and fast urbanization in China, development and utilization underground shopping mall in China has become a hot issue. In the past 30 years, the development scale of China’s urban underground shopping malls is very huge. Appraisal of China’s urban underground shopping malls based on data envelopment analysis model, we found that the majority underground shopping mall which has opened were not ideal, and some are even to be closed or reorganized. China’s underground shopping mall has gradually transformed from one with a very high degree of government intervention into a more market system. Lack of experience in underground shopping mall development and management has lead to high vacancy rate in many underground shopping centers.Key words: Underground shopping malls; Data envelopment analysis; Present status; China
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