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Architecture for Mobile Marketing in Android: Advertising Through Business Intelligence

Author(s): Paulo Renato de Faria

Journal: Business Intelligence Journal
ISSN 1918-2325

Volume: 5;
Issue: 2;
Start page: 252;
Date: 2012;
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Keywords: Marketing | Mobile Device | Geographic Data Warehouse | Business Intelligence | Android

Conduct a bibliographic survey to find a system architecture proposal which enables to gather information from social networks and accomplish data mining over existent data marts in a company to find customer preferences and suggest customized advertisements. A solution that is robust and intelligent enough to deliver coupons by email or SMS only when a customer is near the store with your AndroidTM mobile device. A system that also allows collecting promotion metrics to control an advertising campaign and analyze your efficiency. Abbreviations: (BI) Business Intelligence, (OLAP) On-line Analytic Processing, (JSON) JavaScript Object Notation, (Anatel) National Regulatory Agency of Telecommunications in Brazil, (MMS) Multimedia Messaging Service, (ETL) Extract, Transform and Load, (ERP) Enterprise Resource Planning.
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