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As Práticas de Responsabilidade Social Empresarial Relatadas nos Artigos Científicos dos Eventos da ANPAD no Período de 2002-2012

Author(s): Cassileide Leonel da Silva | Ana Paula Ferreira da Silva | James Anthony Falk

Journal: Reunir : Revista de Administração, Contabilidade e Sustentabilidade
ISSN 2237-3667

Volume: 3;
Issue: Nº 2;
Start page: 124;
Date: 2013;
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Keywords: Social Responsibility. Social Actions. Case Study. Articles.

This study aims to identify and analyze the social responsibility practices (RS) adopted by Brazilian entities and narrated the events in the studies of the National Association of Graduate Studies and Research in Administration (ANPAD), during the period from 2002 to 2012. The sample utilized in this study was composed by 30 (thirty) articles treating business experiences in RS during the study period. The discoveries showed that: a) a possible change of posture took place, since previously, the corporations directed a good part of their social actions to their collaborators, and at present, they adopt strategies for the inclusion of society and the environment in the actions taken for this purpose; b) there is a search, by the organizations, for more joint partnerships with the government, at the state and municipal levels, since they are looking to act in the regions close to their installations; and c) the focus of managers in education as a tool for social change, justifying larger investments in this area.
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