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Assessing Local Administrations In Respect Of Public Relations: Eskişehir Tepebaşi Muncipality Sample

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Author(s): Sevil Uzoğlu Bayçu; Sezen Ünlü; Canan Uluyağcı

Journal: Global Media Journal : Turkish Edition
ISSN 1309-7601

Volume: 2;
Issue: 3;
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Keywords: Public Relations | CRM (Custemer Relations Management) | Local Administrations

ABSTRACT
Today, local administrations have an important position in societies. Concepts particularly including participation, citizen orientation and transparence started to gain important position within management approach. Accordingly, local administration restructuring gained significance.Local administration services should be managed in a professional manner. Good servicing, satisfaction of the local community from the services offered and trouble-free performance of works related with local administration are examples for most significant issues pertaining to local administrations. Accordingly, it is extremely important for local administrations that they understand expectations of citizens very well in order to strengthen communication with the citizen and that they even make efforts to create optimum structure via measuring those expectations. Undoubtedly, establishment of this structure cannot be considered independent from the concept of public relations, since significant part of studies conducted for satisfaction of the citizen is included within scope of public relation activities. For example, announcement of studies conducted by local administration in fields such as environment, infrastructure, culture and art, and measurement of citizens’ satisfaction level due to those studies can be perceived as an extension of public relations.
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