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Assessing the Role of Automation in Managing of Iranian E-banking and its Impact on Social Benefit

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Author(s): Hamidreza Salmani MOJAVERI | Ali HASSANI | Javad ABEDI FIROUZJAIE

Journal: Economia : Seria Management
ISSN 1454-0320

Volume: 14;
Issue: 1;
Start page: 81;
Date: 2011;
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Keywords: Bank automation | ATM | E-banking | service quality

ABSTRACT
Banks in the field of commercial developments have attention to create structural changes in the receiving and payment systems and also have facilities in services process to customers. In fact we can claim one of the reasons of general tendency to electronic business is the banks managers’ attention to the importance and necessity of this phenomenon, thus have led to their trend and serious attention for providing banking structure, based on electronic method. What banking services makes it different in comparing with other conventional methods for using E-Banking systems, is, quantitative and qualitative expansion in customer service. In other words, E-Banking, prepares the situation to customer till have wider and more diverse services. Furthermore, time and spatial dimension will not have effect in reducing or increasing services to customers. Also the customer can control his/her financial activities in every time and everywhere without attending in bank’s branches. The aim of this paper is to illustrate the status of banking automation, its social and organizational consequences in Iranian E-banking system, and providing appropriate recommendations.

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