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ASSESSING STRATEGIC TYPOLOGY AND BUSINESS PERFORMANCE: EMPIRICAL EVIDENCE IN SMALL CONSTRUCTION INDUSTRY IN MALAYSIA

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Author(s): Shafie Sidek | Fakhrul Anwar Zaino

Journal: Australian Journal of Business and Management Research
ISSN 1839-0846

Volume: 1;
Issue: 4;
Start page: 40;
Date: 2011;
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Keywords: Strategic Typology | Business Performancess | Class F Entrepreneurs

ABSTRACT
The research investigates Miles and Snow (1978) strategic typology as the strategic choice and business performance among Class F entrepreneurs in civil construction industry in Malaysia. The result concluded thatProspector strategy is the most effective strategic typology in the small construction industry in Malaysia whereas reactors are the lowest achievers. Analyzer and defender are the moderate class F performers. The most competitive and the destructive strategic typology have been revealed from this study. This is important to serve as a guide to those who involved or intend to be involved in the small construction industry in Malaysia. It is useful for strategist and businessman, especially in the small construction industry in Malaysia to take it as a normative theory which they might practice throughout the daily activities especially during the formation of the business strategy.
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