Academic Journals Database
Disseminating quality controlled scientific knowledge

ASSESSMENT OF INFLUENCING FACTORS ON PRESCRIPTION PRACTICES OF PHYSICIANS IN BANGLADESH

ADD TO MY LIST
 
Author(s): Mir Monir Hossain | Sumaiya Kawsar | Tasmuna Tamrin Tanmy | Abu Yousuf

Journal: International Research Journal of Pharmacy
ISSN 2230-8407

Volume: 4;
Issue: 8;
Start page: 112;
Date: 2013;
VIEW PDF   PDF DOWNLOAD PDF   Download PDF Original page

Keywords: Prescription | physician | representatives | factors.

ABSTRACT
In Bangladesh same drug molecules are sold under different brand names by different pharmaceutical companies. To persuade the physicians to prescribe their brands pharmaceuticals engage in marketing techniques like giving samples, gifts, sponsoring travel etc. Many countries are striving to reduce the impact of incentives on prescription behavior. This study explores the influence of factors on the prescription practices of doctors in Bangladesh. Data collection was done by a self administered questionnaire. This document outlines the research works holds the initial research finding out the factors that literally affect the drugs and medicines that goes written in a prescription. Five fully dedicated groups of people were engaged for conducting the survey efficiently without any bias. The survey required four months of time to come for an end. The reflection and feedback we received from this project, is completely the picture of whole Bangladesh.
Affiliate Program      Why do you need a reservation system?