Academic Journals Database
Disseminating quality controlled scientific knowledge

ATTITUDES AND PERCEPTION IN CONSUMER’S INSURANCE DECISION

ADD TO MY LIST
 
Author(s): MIHAELA ANDREEA STROE | MIHAELA ILIESCU

Journal: Challenges of the Knowledge Society
ISSN 2068-7796

Volume: 3;
Issue: -;
Start page: 922;
Date: 2013;
VIEW PDF   PDF DOWNLOAD PDF   Download PDF Original page

Keywords: risk aversion | insurance | decisional process | information processing | perception

ABSTRACT
Consumers attitudes are both an obstacle and an advantage in the decision proccess. Choosing to discount or ignore consumers’ attitudes of a particular product or service, while developing a marketing strategy,guarantees limited success of a campaign.Differences in attitudes dependes also by the gender of decidents. the different features between men and women in the perception of risk and decisional process of making an insurance. Women are more risk averse than men. Over an initial range, women require no further compensation for the introduction of ambiguity but men do. Differences appear also in which concerns risk taking, overconfidence and information processing. Perhaps the attitude s formed as the result of a positive or negative personal experience and by other psychological factors outside the common market manipulation.
Save time & money - Smart Internet Solutions     

Tango Rapperswil
Tango Rapperswil