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Australian Chinese Daily, not for Australian Chinese?

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Author(s): Jack Kang Jie Liu

Journal: Altitude : An e-Journal of Emerging Humanities Work
ISSN 1444-1160

Volume: 10;
Date: 2012;
Original page

Keywords: Australian Chinese newspapers | diasporic media | media role | surveillance | migration

ABSTRACT
Australian Chinese newspapers are a significant but under-researched topic in the global media arena. With the use of the Australian Chinese Daily (ACD) this paper investigates what role Australian Chinese newspapers play in Australian Chinese communities focusing on their roles of (providing) information, integration, bridging and local surveillance. The content analysis examined 2138 pieces of news in ACD‟s main news pages (2006-2008) and the results show that the daily published plentiful and diverse news; especially Australian news items which occupy 88% of total news reports. This suggests solid information and integration roles. The news reporting on China also indicates a bridging role. However, the reports on Australian Chinese people only occupy 5.5%, and there are a large number of negative articles. Thus, to further investigate the role of the ACD, this paper explores three negative reports on Chinese in Australia (Wei Liao killing, 2008; exploitation of two workers, 2007; and De Yuan fishing boats case, 2006). The results show that ACD covered these negative events, but provided no in-depth, analytical or exclusive reports. Through content analysis and case study results, this article argues that a salient disadvantage of ACD is the weak “local surveillance role”. This would affect the daily‟s readership and development in a competitive electronic media environment.

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