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THE BEHAVIOR OF THE CITIZENS FROM CLUJ-NAPOCA REGARDING ADVERTISING

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Author(s): Ioan LAZĂR

Journal: Transylvanian Review of Administrative Sciences
ISSN 1842-2845

Volume: 16;
Issue: 1;
Start page: 84;
Date: 2006;
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Keywords: citizens | attitude | empirical study | positive | advertising

ABSTRACT
This article strives to identify the Cluj- Napoca citizens’ attitude towards advertising. The analysis concludes, based on an empirical study, that the citizens of the third millennium from Cluj-Napoca have a positive attitude with regard to advertising.

Tango Jona
Tangokurs Rapperswil-Jona

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