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Beyond the Physical Realm: A proposed theory regarding a consumer’s place experience

Author(s): Mark Rosenbaum, Ph.D.

Journal: Grounded Theory Review : an International Journal
ISSN 1556-1542

Volume: 4;
Issue: 2;
Date: 2005;
Original page

Keywords: marketing | distribution

Marketers view place as a marketing mix tool that denotes activitiesassociated with the distribution of products and services. Thus, thediscipline believes that places are alienated from consumers’ livesand experiences. This article looks at the place concept anew andoffers an original theory of consumers’ experience in place.
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