Author(s): Andreas Totu
Journal: Jurnal Komunikasi : Malaysian Journal of Communication
ISSN 0128-1496
Volume: 12;
Issue: 1;
Start page: 163;
Date: 1996;
VIEW PDF
DOWNLOAD PDF 
Original page
Keywords: Classical Research | Contemporary Research | bad image | Cultural approach | children’s cognitive development | their language ability
ABSTRACT
The approach of earlier studies was generally centered to the effect and influence of television on children. Even though there were some changes in perspective towards 1960s and 1970s, the arguments were still confined to the idea of the impact on television. As the field of communication research develops, many new thinkers in this field started to argue the perspective and subsequently draw some recent and newer perspectives looking at the relationships between children and television. They rightly question the ‘bad image’ of television as portrayed by earlier studies. Now, children are seen to be incredibly playing an active role in the relationships and try to approach it quite differently. Cultural approach argues that children’s cognitive development and their language ability played important roles for any effects to take place. Semiotic approach does play a significant role in determining how far the audience, particularly children, is affected by television.
Journal: Jurnal Komunikasi : Malaysian Journal of Communication
ISSN 0128-1496
Volume: 12;
Issue: 1;
Start page: 163;
Date: 1996;
VIEW PDF
DOWNLOAD PDF Original pageKeywords: Classical Research | Contemporary Research | bad image | Cultural approach | children’s cognitive development | their language ability
ABSTRACT
The approach of earlier studies was generally centered to the effect and influence of television on children. Even though there were some changes in perspective towards 1960s and 1970s, the arguments were still confined to the idea of the impact on television. As the field of communication research develops, many new thinkers in this field started to argue the perspective and subsequently draw some recent and newer perspectives looking at the relationships between children and television. They rightly question the ‘bad image’ of television as portrayed by earlier studies. Now, children are seen to be incredibly playing an active role in the relationships and try to approach it quite differently. Cultural approach argues that children’s cognitive development and their language ability played important roles for any effects to take place. Semiotic approach does play a significant role in determining how far the audience, particularly children, is affected by television.
