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Comparative Analysis on the Clients’ Perception of the Quality of Tourist Products and Services

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Author(s): Gina-Ionela Butnaru

Journal: International Business and Management
ISSN 1923-841X

Volume: 3;
Issue: 1;
Start page: 63;
Date: 2011;
Original page

Keywords: Quality | Tourist product | Market research | Clients’ evaluation | Qualitative level | Perception of the clients

ABSTRACT
In general, the technical progress, especially the innovation and progress of the telecommunication means, the development of the cultural, educational, and professional level have determined a rapid development and evolution of preferences and tastes concerning the choice of a certain tourist destination by potential clients. From this point of view, the quality of tourist products is considered as depending on the beauty of the tourist patrimony, on the accessibility, and on the technical performances of the tourist infrastructure, on the professionalism and competence of the service providing personnel. In this context, the subjective factor has a major influence in the clients’ evaluation of the qualitative level of a tourist product. Thus, a higher quality of a tourist product cannot always compensate the lower quality of another. Consequently, the buying clients wish to be informed correctly and thoroughly in what concerns the quality of the chosen tourist product, so as to be able to choose the product which best meets the level of their expectations. This study, referring to the perception of the clients of tourist receiving structures from the areas Vatra Dornei and Neamţ (Romania) in what concerns the quality of the tourist products and services offered, has the purpose to identify the points of view of the tourist consumers.Key words: Quality; Tourist product; Market research; Clients’ evaluation; Qualitative level; Perception of the clients
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