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A comparison of student and industry perceptions of the event management curriculum in Korea

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Author(s): Kyong Mo Lee | Myong Jae Lee | Hee Jung Kim

Journal: Journal of Hospitality, Leisure, Sports and Tourism Education
ISSN 1473-8376

Volume: 8;
Issue: 2;
Start page: 60;
Date: 2009;
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Keywords: event management | curriculum | event marketing

ABSTRACT
As the event industry has grown, the event management curriculum has become an increasingly important issue in higher education (HE) in Korea. This empirical study compared student and industry practitioner perceptions of the event management curriculum in Korea. Findings showed that event marketing and planning were the focal points of event management education. Findings also revealed significant differences in perceptions of the event management curriculum between students majoring in event management and industry professionals. Implications for the academic community are discussed.
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