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COMPETENCES ACQUIRED BY GRADUATES THROUGH MARKETING HIGHER EDUCATION - FINDINGS FROM THE EMPLOYERS PERSPECTIVE

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Author(s): Plaias Ioan | Pop Ciprian Marcel | Dabija Dan Cristian | Babut Raluca

Journal: Annals of the University of Oradea : Economic Science
ISSN 1222-569X

Volume: 1;
Issue: 2;
Start page: 762;
Date: 2011;
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Keywords: competences | curriculum | employers | evaluation | quality assurance

ABSTRACT
The primary purpose of the economic higher education in providing the graduates with marketing competences is to train them for employment. In light of the said objective, two important aspects must be taken into account by educators. First, the gap between theory and practice must be eliminated. Secondly, educators must select and provide the competences required by employers so that new graduates may obtain employment matching up to their training. The purpose of the present study is to highlight the main dimensions which define employers perception of the marketing competences developed by the graduates whom they have employed. The starting point of the present scientific endeavour is the evaluation of the variables which define the transversal competences and the marketing-specific competences.
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