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COMPETÊNCIAS ORGANIZACIONAIS E GESTÃO ESTRATÉGICA: UM ESTUDO EM INSTITUIÇÕES FINANCEIRAS PÚBLICAS SOB A ÓTICA DA VISÃO BASEADA EM RECURSOS [doi: 10.5329/RECADM.20100902004] ORGANIZATIONAL COMPETENCIES AND STRATEGIC MANAGEMENT: A STUDY IN PUBLIC FINANCIAL INSTITUTIONS UNDER OPTICS OF THE RESOURCE BASED VIEW [doi: 10.5329/RECADM.20100902004]

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Author(s): Nemias Figueiredo Cardoso | Fátima Regina Ney Matos

Journal: Revista Eletrônica de Ciência Administrativa - RECADM
ISSN 1677-7387

Volume: 9;
Issue: 2;
Start page: 168;
Date: 2010;
Original page

ABSTRACT
RESUMO Este trabalho procura analisar as competências organizacionais de duas instituições financeiras públicas como recursos estratégicos para o alcance de vantagens competitivas que permitam o cumprimento da sua missão. Analisa as competências essenciais e distintivas de cada uma das organizações, estabelecendo uma análise comparativa entre estas. A pesquisa foi qualitativa, descritiva e realizada em dois bancos públicos localizados em Fortaleza. O instrumento de coleta utilizado foi a entrevista semi-estruturada e os dados foram tratados comparativamente, para possibilitar uma visão da situação das organizações. O referencial teórico adotado para a pesquisa considera o conceito de competências organizacionais (Hamel; Prahalad, 1995, Fleury; Fleury, 2001) articulado com a abordagem estratégia da visão baseada em recursos (RBV), de Barney (1991). Os resultados apontaram que, do ponto de vista da vantagem competitiva sustentável à luz da visão baseada em recursos (RBV), pode-se afirmar que o Banco A detém maior competitividade em relação ao Banco B, pois seus recursos e competências classificados como vantagem competitiva sustentável nos recursos organizacionais e nas competências essenciais em serviços financeiros são: conhecimentos, sistemas e, em relação aos serviços financeiros, apenas o processamento de transações apresenta vantagem competitiva, porém a mesma é de natureza temporária.   Palavras-Chave Competência organizacional, visão baseada em recursos (RBV), gestão estratégica por competências.     ORGANIZATIONAL COMPETENCIES AND STRATEGIC MANAGEMENT: A STUDY IN PUBLIC FINANCIAL INSTITUTIONS UNDER OPTICS OF THE RESOURCE BASED VIEW   ABSTRACT This study analyzes the organizacionais abilities of two public financial institutions as strategical resources for the reach of competitive advantages that allow the fulfilment of its mission. It analyzes the essential abilities of each one of the organizations, establishing a comparative analysis between these. The research qualitative, descriptive and was carried in two located public banks in Fortaleza. The used instrument of collection was the half-structuralized interview and the data had been treated comparativily, to make possible a vision of the situation of the organizations. The adopted theoretical referencial for the research considers the concept of organizacionais abilities articulated with the boarding strategy of the RBV. The results had pointed that, of the point of view of the sustainable competitive advantage to the light of the RBV, it can be affirmed that the Bank A withholds It greater competitiveness in relation to Bank B, therefore its classified resources and abilities as sustainable competitive advantage in the organizacionais resources and in the essential abilities in financial services they are: knowledge, systems and, in relation to the financial services, only the processing of transactions presents competitive advantage, however the same one is of temporary nature.   Keywords Organizational competence, resources based view (RBV), strategic management of competence.This study analyzes the organizacionais abilities of two public financial institutions as strategical resources for the reach of competitive advantages that allow the fulfilment of its mission. It analyzes the essential abilities of each one of the organizations, establishing a comparative analysis between these. The research qualitative, descriptive and was carried in two located public banks in Fortaleza. The used instrument of collection was the half-structuralized interview and the data had been treated comparativily, to make possible a vision of the situation of the organizations. The adopted theoretical referencial for the research considers the concept of organizacionais abilities articulated with the boarding strategy of the RBV. The results had pointed that, of the point of view of the sustainable competitive advantage to the light of the RBV, it can be affirmed that the Bank A withholds It greater competitiveness in relation to Bank B, therefore its classified resources and abilities as sustainable competitive advantage in the organizacionais resources and in the essential abilities in financial services they are: knowledge, systems and, in relation to the financial services, only the processing of transactions presents competitive advantage, however the same one is of temporary nature.   Keywords Organizational competence, resources based view (RBV), strategic management of competence.
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