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Author(s): Elena BARANOV

Journal: Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
ISSN 2284-7995

Volume: 12;
Issue: 2;
Start page: 13;
Date: 2012;
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Keywords: complex strategy | strategic management

Strategic management is a necessary component of system operation of the enterprise and is based on procedures and methods of the analysis and a choice of the strategic purposes and ways of their achievement, if the enterprise represents a complete organism, its strategy also should be complex, and it should take into account interrelations between separate subsystems of the enterprise and influence on them of an environment. The contents of the strategy of the enterprise should cover decisions in the field of structure and volumes of manufacture, behaviour of the enterprise on commodity markets, strategic aspects of intrafirm management, etc.
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