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COMUNICAREA SI CULTURA ORGANIZAŢIONALĂ

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Author(s): Ioan BORDEAN

Journal: Acta Universitatis Danubius : Communicatio
ISSN 1844-7562

Volume: 2;
Issue: 1;
Start page: 65;
Date: 2008;
Original page

Keywords: organizational culture | errors | language | myths | behavioral norms | performances | perspectives | rituals | symbols

ABSTRACT
The performance of an organization depends on how efficientlymanagers use the elements specific to an organizational culture through the medium ofcommunication. The organizational communication is a combination of conscious andunconscious, rational and irrational or individual and mass human elements, among whichthere are numerous inter-conditionings which influence the functionality and performancesof the organization. The approach based on the organizational culture allows theidentification of the human-kind elements within the firm, which have implications upon itsactivity, ensures some further knowledge, understanding and fundament of decisions and hasa major impact upon functionality and performances.
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