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A CONCEPTUAL MODEL TO UNDERSTAND THE EFFECTS OF PERCEPTION ON THE CONTINUANCE INTENTION IN FACEBOOK

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Author(s): Shih-Chih Chen | Huei-Huang Chen | Mei-Tzu Lin | Yu-Bei Chen

Journal: Australian Journal of Business and Management Research
ISSN 1839-0846

Volume: 1;
Issue: 8;
Start page: 29;
Date: 2011;
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Keywords: Post-acceptance Model | Perceived Ease-of-use | Perceived Usefulness | Social Networking

ABSTRACT
Recently, the social networking applications expand rapidly and attract a lot of users in a short time period. This study attempts to develop a conceptual model to understand the continuance intention in the context of social networking. The conceptual model integrates the post-acceptance model of information system continuance with perceived ease-of-use and perceived usefulness proposed by Bhattacherjee (2001a) and Davis (1989), respectively. In the proposed model, continuance intention is influenced by the relationship quality and information system quality. Additionally, nine propositions are developed based the proposed model and literature review. Finally, conclusions, managerial implications, and future direction of research are also provided.
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