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Consumer Credit as Lifestyle Interests Facilitators for Consumers of Bangladesh

Author(s): Ataur Rahman

Journal: International Business Research
ISSN 1913-9004

Volume: 2;
Issue: 4;
Date: 2009;
Original page

Limited income people in Bangladesh are not solvent enough to buy essential household durables (like TV, fridge, furniture, sofa-set etc.) to enhance the lifestyle interests after fulfillment of their basic needs. They need consumer credit to buy these products for satisfying their lifestyle interests. The purpose of the study is to identify the consumer credit impacts on lifestyle interests of consumers of Bangladesh. 576 respondents in a survey were asked to rate the importance of 15 lifestyle interests variables related to consumer credit. These data were tested via factor analysis (the principal components method with varimax rotation) by using SPSS program. The results show that people borrow money to buy household goods to gratify their desired interests to family, home, recreation, fashion and food. The thesis will make contribution to our understanding that people need consumer credit to suit their desired interest to family, home, recreation, fashion, food etc.
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