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Corporate Philanthropy in Top Romanian Companies

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Author(s): Ana-Maria PETRACHE

Journal: Economia : Seria Management
ISSN 1454-0320

Volume: 14;
Issue: 2;
Start page: 417;
Date: 2011;
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Keywords: corporate philanthropy | corporate social responsibility | microeconomic indexes | stakeholders

ABSTRACT
This paper aims to provide an insight on the CSR activities developed by top Romanian companies and to analyze whether some economic indexes as number of employees and turnover have a considerable impact on the decision of companies to involve in social responsible activities. The approach is based on a cross-analysis of the statistical weight of donations for eight top company donors in 2007 in Romania. By reviewing the results of the research, the author considers the opportunity to develop a case for CSR, even in its basic form: philanthropy, as a premise for long run social performance.

Tango Jona
Tangokurs Rapperswil-Jona

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