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COUNTERFEITING, A PRECISE TARGET IN A LONG - TIME BATTLE

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Author(s): Emilia PASCU

Journal: Annals of the Stefan cel Mare University of Suceava : Fascicle of the Faculty of Economics and Public Administration
ISSN 2066-575X

Volume: 9;
Issue: Special Number;
Start page: 19;
Date: 2009;
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Keywords: intellectual theft | counterfeiting | types of counterfeiting | motivations of acquiring counterfeited products | proportion of the phenomenon | consumer

ABSTRACT
Currently, the world is in the full process of evolution based on knowledge. In the new economy that puts anemphasis on the importance the information the smooth progress and capital accumulation, the information requiresaccess to everything that represents it and thus becomes an enabling tool for counterfeit products.But information ensures access to everything it represents and becomes a favored instrument for fraudulentwork of counterfeiting.Counterfeiting already represent a scourge that affects more and more domains of activity, putting in dangernot only economical activities, but also consumer’s health and safety. Among products that are more likely to becounterfeited we can identify alimentary products, drugs, automobiles, IT, electronics and house appliances, music,movies, cigarettes, textiles, cosmetics, toys, games, software etc. After integration in the European Union, Romaniamust follow the rules imposed and to fight against counterfeiting and intellectual theft. The disappearance of frontiersallowed adulterators to bring counterfeited product in most markets that in many situations generated real economicaland social catastrophes through the decline of local industries.In order to reduce substantially the international commerce with counterfeited products and to destroytransnational networks involved in this commerce, a series of measures for protection is needed at national andinternational level.
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