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CRM Enhancement

Author(s): Asmaa El-rafaey | Mamoun H. M | M. Abd El Latif | Ibrahim El Henawy

Journal: International Journal of Engineering and Technology
ISSN 2049-3444

Volume: 2;
Issue: 9;
Start page: 1644;
Date: 2012;
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Keywords: Connectivity | connecting tools criteria customer relationship management (CRM) | distributed team

Distributed teams play a significant role in Customer Relationship management (CRM). Using high-tech tools, especially for making intelligent connectivity between teams and team members is essential decision in current era. Using appropriate connecting tools is a critical issue to support team connectivity. Based on variety of available tools, Selecting, customizing, and developing a set of connecting tools are complicated issue. This paper provides some important criteria for choosing distributed information systems to support customer relationship management approaches. Easy to use, hard to misuse, reliable, maintainable, and reasonable price could be assumed as most important criteria for such information systems, which are described in this article. System Integration as a product of using appropriate tools within suitable approach is discussed.

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