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“CRM(Customer Relationship Management) Practices In Insurance Companies”

Author(s): Anju Nitin Khandekar | U.M. Deshmukh

Journal: Golden Research Thoughts
ISSN 2231-5063

Volume: 2;
Issue: 1;
Start page: 1;
Date: 2012;
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Globalisation has brought drastic changes in Government Policies towards insurance industry as a whole. Hitherto protected and monopolistic insurance industry suddenly found itself in the midst of severe competition with the opening up of insurance sector to foreign investors. Plethora of private insurance companies entered in this field within a span of last ten years. This has naturally brought professionalism and severe competition in this sector. Naturally the CRM got the prime importance for every player In-depth study of CRM vis-a-vis loyalty of customers in insurance sector revealed that better the CRM practices more will be the loyalty of customers resulting in more retention of customers and thereby increase in profitability
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