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Cross-cultural quality measurement of undergraduate hospitality, tourism and leisure programmes: Comparisons between Taiwan and the USA

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Author(s): Jeou-Shyan Horng | Chih-Ching Teng

Journal: Journal of Hospitality, Leisure, Sports and Tourism Education
ISSN 1473-8376

Volume: 10;
Issue: 1;
Start page: 49;
Date: 2011;
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Keywords: cross-cultural quality measurement | hospitality programme

ABSTRACT
Quality measurement for undergraduate hospitality, tourism and leisure programmes, and particularly cross-cultural comparisons, has seldom been studied. This study provides evidence for cross-validation of the instrument developed by Horng, Teng and Baum (2009) based on applying confirmatory factor analysis (CFA) to a sample of faculty members fromTaiwan (n = 430) and the USA (n = 303). Multi-group confirmatory factor analysis indicated some support for the proposed cross-cultural invariance. CFA results satisfied some but not all requirements for cross-cultural equivalence. The findings revealed that the cultural context needs to be considered in cross-cultural quality measurement.
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