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Curriculum, Administrative Easiness, Educational Pricing for the Programme Enrollment Intention: A Case from a Private Higher Education Institution in Malaysia

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Author(s): Dazmin DAUD | Dominic WONG | Wai Kee HO | Jasmine LAU

Journal: Economia : Seria Management
ISSN 1454-0320

Volume: 15;
Issue: 2;
Start page: 412;
Date: 2012;
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Keywords: Programme Enrollment Intention | curriculum | administrative easiness | pricing | private higher education institutions

ABSTRACT
Selecting a Higher Education Institution (HEI) is getting more challenging nowadays as there are many higher learning institutions in Malaysia. This paper is to discuss and find out main factors in Programme Enrollment Intention (PEI) for tertiary level students in independent variables of curriculum, administrative easiness and pricing. Regression analysis was used to study the causal relationship between PEI and independent variables. The findings indicate that curriculum and administrative easiness are two factors that have significant influence towards PEI. Discussion and limitations of the study are also discussed.

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