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Customer Adoption of Internet Banking in Mauritius

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Author(s): N. Mamode Khan | N. Emmambokus

Journal: International Journal of Business Research and Management
ISSN 2180-2165

Volume: 2;
Issue: 2;
Start page: 53;
Date: 2011;
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Keywords: Internet Banking | Factors | Logistic | Regression Model.

ABSTRACT
Internet banking offers many benefits but little research has been done about its acceptance inMauritius. This paper aims at assessing the factors that contribute to the adoption of internetbanking in Mauritius. To support our arguments, we use a logistic regression model based on asample survey to analyze the factors that influence internet banking in Mauritius. We concludethat factors such as age, income, service usefulness, risk factor, checking account frequency andinternet location are the main determinants for a person to opt for online banking.
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