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Customer relationship information system

Author(s): Gevko, Volodymyr Leonidovych

Journal: Socìalʹno-ekonomìčnì Problemì ì Deržava
ISSN 2223-3822

Volume: 4;
Issue: 1;
Date: 2011;
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Keywords: client orientation concept | customer relationship management | information system of enterprise | information provision of customers relationships

This article explores the nature of relationships with customers and the concept of information system. The current trends in purchasing behavior of customers are summarized and a conceptual scheme of information provision of customers relationships is offered.
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