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CUSTOMERS’ PROFITABILITY ANALYSIS

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Author(s): Radojko Lukić | Rajko Radović | Srđan Lalić

Journal: Zbornik Radova Ekonomskog Fakulteta Istočno Sarajevo
ISSN 1840-3557

Volume: 5;
Start page: 95;
Date: 2011;
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Keywords: buyer's satisfaction | the cost of customer | brand | customer's capital | profit

ABSTRACT
The key change in the modernbusiness environment is to increase customers'expectations in terms of functionality and quality ofproducts. It affects the shortening of product lifecycle and the firm is required to add new featuresmore quickly to the existing product, and to developnew products, which is reflected on the increase inintensity of global competition.
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