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Determinants of Customer Behavioural Intention in Nigerian Retail Banks

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Author(s): Ahmed Audu Maiyaki | Dr. Sany Sanuri Mohd. Mokhtar

Journal: Interdisciplinary Journal of Research in Business
ISSN 2046-7141

Volume: 1;
Issue: 10;
Start page: 42;
Date: 2011;
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Keywords: Service quality | Corporate image | Value | Switching costs | Behavioural intention | Bank | Nigeria | Consumer behaviour

ABSTRACT
Considering the importance of consumer/customer in business organisations, the study aims at investigating the influence of perceived service quality, perceived value, corporate image and switching cost on the consumer behavioural intention in the context of commercial banks in Nigeria. Field studies survey design will be used; hence the variables under investigation will be observed under natural research setting. The sample of the study consists of all the present individual customers of commercial banks in Nigeria. Both descriptive and inferential statistics will be employed in analysing the data to be collected using closed-ended multiple choice questionnaires.

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