Author(s): Ahmed Audu Maiyaki | Dr. Sany Sanuri Mohd. Mokhtar
Journal: Interdisciplinary Journal of Research in Business
ISSN 2046-7141
Volume: 1;
Issue: 10;
Start page: 42;
Date: 2011;
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Keywords: Service quality | Corporate image | Value | Switching costs | Behavioural intention | Bank | Nigeria | Consumer behaviour
ABSTRACT
Considering the importance of consumer/customer in business organisations, the study aims at investigating the influence of perceived service quality, perceived value, corporate image and switching cost on the consumer behavioural intention in the context of commercial banks in Nigeria. Field studies survey design will be used; hence the variables under investigation will be observed under natural research setting. The sample of the study consists of all the present individual customers of commercial banks in Nigeria. Both descriptive and inferential statistics will be employed in analysing the data to be collected using closed-ended multiple choice questionnaires.
Journal: Interdisciplinary Journal of Research in Business
ISSN 2046-7141
Volume: 1;
Issue: 10;
Start page: 42;
Date: 2011;
VIEW PDF
DOWNLOAD PDF Original pageKeywords: Service quality | Corporate image | Value | Switching costs | Behavioural intention | Bank | Nigeria | Consumer behaviour
ABSTRACT
Considering the importance of consumer/customer in business organisations, the study aims at investigating the influence of perceived service quality, perceived value, corporate image and switching cost on the consumer behavioural intention in the context of commercial banks in Nigeria. Field studies survey design will be used; hence the variables under investigation will be observed under natural research setting. The sample of the study consists of all the present individual customers of commercial banks in Nigeria. Both descriptive and inferential statistics will be employed in analysing the data to be collected using closed-ended multiple choice questionnaires.
