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The Development of the Advertising Industry in Malaysia : An Advertising Historical Account

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Author(s): Mohd. Helmi Abd. Rahim

Journal: Jurnal Komunikasi : Malaysian Journal of Communication
ISSN 0128-1496

Volume: 12;
Issue: 1;
Start page: 1;
Date: 1996;
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Keywords: Advertising Industry | the advertisers | advertising agencies | media organisations and publishers (print and electronic) | regulatory bodies and the consumer organisations.

ABSTRACT
The early history of advertising in Malaysia takes a similar account with what happened in England. This synchronises well as England was the crown colony of Malaya (at that time). In general, the advertising industry in Malaysia comprises five basic groups: the advertisers, advertising agencies, media organisations, and publishers (print and electronic), regulatory bodies and the consumer organisations. In essence, advertising agencies will be given due recognition because as usual advertising agencies will be the main yardstick in any advertising industry discourses. However other basic groups will also be discussed in relation to this advertising agenda. Thus the focus and scope of discussion will be on the development of fieldwork, issues related to the development and the researcher’s critical analysis about this subject matter. This discussion is an effort to document briefly the chronological development and related issues on the advertising industry in Malaysia.
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