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Diseño e implementación de una plataforma piloto de marketing electrónico para el desarrollo de aplicaciones tic s en la comunidad de ciudad bolívar

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Author(s): Luis F. Pedraza | Richard Ramírez García | Óscar Editson Hernández

Journal: Tecnura
ISSN 0123-921X

Volume: 15;
Issue: 28;
Start page: 42;
Date: 2011;
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Keywords: Content Management | Joomla | Electronic Marketing | Free software | ICTs.

ABSTRACT
In this project presents the design of a pilot platform of electronic marketing aimed at the community of Ciudad Bolivar locality in Bogotá Colombia that allow offer products and service store residents oflocality and aims to become a platform for improvement and economic development of the same, especially of small and medium enterprises creating new market to opportunities and new business objectives. In this paper shows, a socio-economic study of Ciudad Bolivar locality, that allow to be located in the development environment whichabove tool is implemented, as well as structural design and application software implemented in a virtual server on Internet.The platform of electronic marketing called Mi- Mercado is designed to provide consultation on the cheaper products of the locality, location of the place where the product is sold and the way to contact and do business. The designed application allows to self-employed and professionals to offer services one way interactive and quick in order that make a drop in unemployment in the locality and at the sametime enabling to improve access to ICTs (Information and Communications Technology) of sector people.
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