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Diversification as a direction of enterprise's stabilization

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Author(s): Bohdan Fedyshyn | Iryna Fedyshyn

Journal: Socìalʹno-ekonomìčnì Problemì ì Deržava
ISSN 2223-3822

Volume: 8;
Issue: 1;
Start page: 279;
Date: 2013;
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Keywords: diversification | diagnostics | efficiency coefficient | synergetic effect

ABSTRACT
The basic directions of industrial enterprises activity diversification on the basis of diagnosis of their productive capacity with the basic activity and innovation implementation preservation are revealed.The preconditions of diversification are determined, namely, the loss of position on the market of primary products, consumer dissatisfaction with certain types of products like consumer goods and allied enterprises dissatisfaction with the products of the examined enterprises.The methods of diversification measures calculation on the basis of estimated efficiency coefficient and synergetic effect are suggested. On the basis of the test the importance of diversification as a measure of enterprise's stabilization in conditions of unstable economy is brought to light
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