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ECONOMIC AND COMMERCIAL JUSTIFICATION OF FRANCHISING

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Author(s): Milena Jokić

Journal: Socioeconomica : Scientific Journal for Theory and Practice of Socio-economic Development
ISSN 2217-7558

Volume: 2;
Issue: 3;
Start page: 152;
Date: 2013;
Original page

Keywords: Franchising | Economic aspect | Commercial aspect

ABSTRACT
The text explains the right that stems from the franchise as a legal body that develops from franchising agreements. The contract includes the right to use someone else's business identity, meaning the name, trademark, symbol, products or services. In this way, the franchiser and the franchisee gain certain benefits. The article discusses the legal and economic aspect of a franchise agreement, its content, the parties, the positive and negative aspects of this agreement by the parties. Franchise agreement is a means of legal technique that fits the needs posed by imposing daily life and social practice, and in the function of protecting the security of legal transactions. Centennial practice shows that it is time that the law regulates this agreement and to be released from the status unnamed contract.
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