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EGYPT'S IMAGE AS A TOURIST DESTINATION – A PERSPECTIVE OF FOREIGN TOURISTS

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Author(s): Ghada Abdalla Mohamed

Journal: Tourismos : an International Multidisciplinary Journal of Tourism
ISSN 1790-8418

Volume: 3;
Issue: 1;
Start page: 36;
Date: 2008;
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Keywords: Tourism image | quality | satisfaction | Intention to return | willingness to recommend

ABSTRACT
The influence of tourism image on consumer behaviour was studied by many researches. Others have pointed out the effect of tourism image on quality perceived by tourists and on the satisfaction of them. This study was conducted with the purpose of studying the relationship between the image of a destination and tourist's behavioural intentions, and between that same image and the post-purchase evaluation of the quality of the whole destination and the tour. This study also examined the relationship between quality and satisfaction and between quality and the tourist’s behaviour variables. In addition, the relationship between promotion tools and image were also examined. The empirical study was conducted in two cities: Hurrahed representing recreational tourism and Cairo for cultural tourism .A self field questionnaire was used to collect information. Path analysis used to study the causal relationships among variables. The findings indicated that for recreation tourism image had effective role on behavioural variables and satisfaction. Perceived quality of the destination had a positive influence on satisfaction as well as willingness to return. On the contrary, for cultural tourism image affected the quality of both the destination and the tour. Whereas, image had no effect on willingness to return, satisfaction or recommendation.

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