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ELECTRONIC COMMERCE ADOPTION: AN EMPIRICAL STUDY OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN MALAYSIA

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Author(s): Nurul Huda Che Ali

Journal: International Journal of Knowledge and Research in Management and E-Commerce
ISSN 2231-203X

Volume: 3;
Issue: 4;
Start page: 6;
Date: 2013;
Original page

ABSTRACT
This study examined the determinant factors in perceived strategic values and the adoption of e-commerce among managers in small and medium enterprises (SMEs). Then, it identified the relationship between perceived strategic values and e-commerce adoption in Johor Bahru, Malaysia. Using a quantitative approach, a set of questionnaire was randomly distributed to 226 respondents with rate of return of 46%. The results showed that the Information Support System (IS) which consists the items of provide information for strategic decision, support linkages with suppliers, provide effective support role to operations, improve communication in the organization and improve productivity of managers, is the most important among others three factors in the perceived strategic values. Meanwhile, Perceived Usefulness (PU) which consists the items of the useful in job, increase productivity, enhance effectiveness and improve job performance, is the most important among others four factor in the e-commerce adoption factors of SMEs.  The results also showed that there are significant and positive correlation between perceived strategic values and e-commerce adoption.
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