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Enhancing students' business creativity through adoption of an innovative teaching strategy in Taiwan

Author(s): Kai-Wen Cheng

Journal: Journal of Hospitality, Leisure, Sports and Tourism Education
ISSN 1473-8376

Volume: 10;
Issue: 2;
Start page: 109;
Date: 2011;
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Keywords: business creativity | hospitality accounting | innovative teaching

This study was designed to explore the effect of applying an innovative teaching strategy in hospitality accounting courses to promote students’ business creativity. Students in three classes of a 4-year hospitality management programme participated. One class was assigned to an experimental group which was facilitated by a web-based cooperative learning strategy emphasising creative problem solving; another experimental group used the web-based cooperative learning; and the control group taught with a traditional lecturing approach. Using a quasi-experimental research approach, MANCOVA and ANCOVA analyses of creativity measures pre- and post- teaching showed business creativity of the experimental groups was significantly better than that of the control group.
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