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Enhancing students' business creativity through adoption of an innovative teaching strategy in Taiwan

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Author(s): Kai-Wen Cheng

Journal: Journal of Hospitality, Leisure, Sports and Tourism Education
ISSN 1473-8376

Volume: 10;
Issue: 2;
Start page: 109;
Date: 2011;
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Keywords: business creativity | hospitality accounting | innovative teaching

ABSTRACT
This study was designed to explore the effect of applying an innovative teaching strategy in hospitality accounting courses to promote students’ business creativity. Students in three classes of a 4-year hospitality management programme participated. One class was assigned to an experimental group which was facilitated by a web-based cooperative learning strategy emphasising creative problem solving; another experimental group used the web-based cooperative learning; and the control group taught with a traditional lecturing approach. Using a quasi-experimental research approach, MANCOVA and ANCOVA analyses of creativity measures pre- and post- teaching showed business creativity of the experimental groups was significantly better than that of the control group.
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