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Entrepreneurial characteristics of indigenous housing developers: the case of Malaysia

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Author(s): Mastura JAAFAR | Abdul Rashid ABDUL AZIZ | Roslinda ALI

Journal: Economia : Seria Management
ISSN 1454-0320

Volume: 12;
Issue: 2;
Start page: 73;
Date: 2009;
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Keywords: indigenous housing developer | housing development industry | entrepreneur characteristic

ABSTRACT
Since the colonisation era, the immigrants from mainland China (and now their descendents) dominate the Malaysian housing industry. Their high entrepreneurial ethics stimulated early venture in all economic sectors to become dominant in business. To increase the participation of indigenous entrepreneurs in economic activities, Malaysia has practiced its own version of the affirmative policy since the 1970s which is known as National Economic Policy (NEP). Unlike other economic sectors such as construction, manufacturing and agricultural, the government has not provided special assistance (other than those that are generic in nature) for the indigenous populace to penetrate and thrive in housing development. As a consequence, their participation in this sector is conspicuous by their absence. A study was conducted to look into the involvement of indigenous housing developers in housing industry. Data was collected through postal questionnaires followed by face-to-face interviews. The discussion on the data analysis is presented together with interview findings.
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