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ETHICAL ISSUES IN INTERNATIONAL BUSINESS

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Author(s): Andreea-Daniela GANGONE

Journal: Annals of the Stefan cel Mare University of Suceava : Fascicle of the Faculty of Economics and Public Administration
ISSN 2066-575X

Volume: 10;
Issue: Special Number;
Start page: 189;
Date: 2010;
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Keywords: business ethics | ethical dilemma | corruption | industrial espionage | cultural relativism

ABSTRACT
The international business environment, through its cultural and economic diversity, often puts internationalmanagers in great difficulty as it generates a large variety of ethical issues. On a short term, finding a solution andrespecting the organizational principles of business ethics could generate an increase of the organizational costs and,thus, a decrease of efficiency.But, on a long term, even though there is the possibility that the ethical management practices are not relatedto the specific indicators of financial profitability, there is no inevitable risk between the ethical practices and theprofit. This is demonstrated by the well-known corporations that are respected by the consistency with which theyassume ethical responsibilities and obtain, at the same time, superior financial results.Consequently, the profit and the ethics can be considered two essential parts in the process of evaluating theorganizational activity results as, while the profit reflects the organizational results from a quantitative point of view,the ethics reflect the quality of these results.International managers carry the heavy task of formulating organizational policies and standards bycombining the law, the ethical business principles, the local cultural values and the organizational standards. Theethics fulfills, from this perspective, the managers’ catalyst role to take fair actions from a social point of view and itrepresents a guide in making and evaluating the business decisions, appreciated in most countries of the world.

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