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Ethics and legality in the Romanian political marketing

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Author(s): Poţincu, C. R.

Journal: Bulletin of the Transilvania University of Braşov, Series VII : Social Sciences and Law
ISSN 2066-7701

Volume: 3;
Issue: 1;
Start page: 229;
Date: 2010;
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Keywords: Political marketing | Legal norm | Moral norm

ABSTRACT
In a democratic system, the legal framework is a guarantee of the favourable development of several activities, including those regarding the implementation of the promotional techniques used in the political marketing.
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