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Evaluating Influential Factors in Event Quality Using DEMATEL Method

Author(s): Wen-Tsann Yang | Wen-Hua Liu | Hsin-Hsien Liu | Lanasari

Journal: International Journal of Trade, Economics and Finance
ISSN 2010-023X

Volume: 4;
Issue: 3;
Start page: 92;
Date: 2013;
Original page

Keywords: Event | quality | dematel (Decision-Making Trial and Evaluation Laboratory).

This research determines the influence of various dimensions and criteria of event quality. In addressing the aim of this study, a decision-making trial and evaluation laboratory (DEMATEL) is employed to construct an influential network relationship map (INRM), which then is used to illustrate the influential network of the event quality improvement model. The results indicated that entertainment dimension apparently is recognized as the main key which has most influence on other dimensions (information, transportation and environment). This improvement model is useful in establishing an influential network and a prioritization among dimensions/criteria associated with event quality in tourism industry.
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